2025
Barrhead Travel, as part of its print marketing campaign, creates a monthly mailed magazine sent to over 100,000 households across the UK. The magazine highlights top-selling cruise and holiday destinations featured in its physical stores that month. The readership is predominantly female, aged 30 to 60, and typically travels at least once a year.
Analytics from each issue are carefully tracked to identify popular destinations and holiday types. This data is then passed on to inform future issues..
Layout • Editorial Design • Graphic Design
Outcome
The mailer had an approximate booking rate of 1.3%. This increased to 2.4% after the redesign. With a streamlined workflow, creating additional issues became significantly faster with the templates created.
