2021
Xolo Bicycles, a Filipino-based foldable bike manufacturer, sought a new logo and branding. The "X" in the logo is derived from a folded circle, symbolizing the bike's foldable nature, while the remaining letters are composed of circles and lines, reflecting the product's design language. The "X" also serves as a condensed logo mark for branding in small spaces.
To stand out among competitors, the client chose a striking visual identity, utilizing acid green set against solid blacks and silvers.
Branding • Graphic Design
Outcome
Xolo Bicycles launched in the Philippines across 12 outlets in Manila. To date, the company has generated over ₱5,300,000 (£70,000) in revenue, with plans to expand to more locations in the coming years.
